Did you know that people are more likely to say “yes” to those they know and like? (1) There’s no better way to help your audience get to know you and your organization quickly than by telling your story through video.
I’m sure you have some pretty amazing stories to share. You have knowledge, experience, client testimonials, and your own approach that sets you apart from your competition. You can convey all of this quickly with a 30- to 60-second video spot. In today’s fast-paced world, who has time to read through your website and understand your unique offerings?
HubSpot writes that four times as many customers would rather watch a video about a product than read about it. Almost half of internet users search for product videos before heading to a store. And marketers who use video grow revenue 49% faster than those who don’t! (2)
So, where do you start? I recommend that my clients consider: what core values set you apart? Dig deep to share your reason for being, your heart, and you’ll be well on your way toward creating a truly compelling video about your organization.
Take this student spotlight video we produced for Springs Charter Schools:
Student-led learning lies at the heart of Springs’ philosophy. This video showcases Springs’ philosophy by quickly acquainting you with Springs’ flexibility and ability to work with each student to allow them to pursue personalized learning paths. This one-minute video shows you all of that and more! How can this sort of video translate to your needs?
Have a great time putting the human touch on your marketing videos!
P.S. Stay tuned for next week, when I’ll dive into a breakdown of three key marketing videos you could implement at little cost.