Think video content marketing is just for younger audiences?
If you think that video content marketing is only for a certain age group or doesn’t relate to your business or consumers, this mentality can ultimately hurt your business or brand.
Even if your target demographic is not the newest generation, video content marketing still has the potential to impact everyone it reaches.
Online consumers prefer video content.
In fact, video makes up almost 70% of mobile traffic.
This traffic includes Baby Boomers and Gen-X’ers.
Nowadays, video content marketing isn’t just for millennials — it’s for everyone.
Let’s see why.
Same Model, Different Platform
It’s a common misconception that the rise of the internet and smartphones eliminated the world’s desire to watch media, especially television.
This is simply not true.
Instead, online streaming companies, like Netflix and Hulu, found a way to bring the media we love to our mobile devices.
It’s pretty simple.
People are still watching just as much media as they used to, just on a different platform.
Video content marketing is just giving people what they’re used to getting, just in a mobile way.
In fact, 15% of baby boomers spend more time watching online video than television.
Here is how you can reach your audience, millennials or not, with video marketing:
Videos are inherently engaging, and people will pay attention to them.
The more engaging your videos are, the more people will share them with others.
Users sharing your media has more potential to grow your business than traditional methods.
According to a recent study, over 80% of people will watch a video in its entirety, while only 20% of people will read an entire written article.
This means that with video, not only will you reach more people, but more people will be interested in seeing what you have to offer.
Make It Mobile Friendly
Always consider how your content will perform on mobile devices.
More and more consumers are viewing websites and watching videos on their smartphones.
About 60% of baby boomers own a smartphone, and 73% use it daily.
In addition, video content marketing makes up for more than ⅓ of all content consumed online.
Make sure your viewers can enjoy your work on all of their devices, not just their desktop computers.
Tell A Story
In addition, telling a story is crucial.
Telling a story through video engages viewers emotionally.
Your brand or business has a story, whether you know it or not.
There’s no better medium for telling your business’s story than video.
How do you figure out your story?
First, answer these questions:
What does your business do?
How have you helped people live better lives because of your business?
Create an emotional connection to your work.
These qualities are universal.
So no matter what age your viewers are, they will be engaged.
Give People Something to Recall
A huge benefit of video content marketing is that people are more likely to remember the things they watch.
Think about it.
How many silly-yet-catchy TV ads do you remember?
Probably more than you realize!
Don’t give people the chance to forget about your brand.
Be memorable for any demographic.
Video content marketing leads to increased leads and sales for your business.
Now that you know video content marketing is effective for any age group, get out there and start creating!
If you are looking for a professional production company to get your message out to your audience, contact us at Parallel 40 Productions.
We’re here for you, and we’ll gladly help you take your marketing strategy to the next level.