In 2018, video marketing will be crucial for online businesses.
In fact, 87% of online marketers are already using video content.
Where do you upload to compete?
As online video becomes more popular, businesses are looking at all the options available to host their video content.
With so many available options, finding the best video hosting platform can take some research.
This article will look at three of the most popular video hosting platforms available today and what you can get out of each one.
For many, YouTube will be the default choice just because of the sheer volume of video content uploaded to it.
With more than one billion users, YouTube acts as the second largest search engine on the web, and is owned by the biggest: Google.
This allows your content to be easily accessible, which will lead to a lot of potential viewers and increased traffic.
YouTube also allows for in-video links.
This is important because you don’t just want your videos to be watched.
You want the user to take action, either during the video or the end of it.
With in-video links, users are easily able to access more of your content — with barely any effort on their part.
You want to make your content as accessible as possible, and this is a great way to do it.
Another influential feature of YouTube is its easily understandable, universal, and recognizable structure.
You can integrate YouTube videos onto your own website, for example, and users will already know exactly how to use it.
Vimeo was founded to be a collaboration of filmmakers working together in a community, showcasing and critiquing each other’s work.
Community is a big theme of this platform, where the content creators share a big focus on quality rather than quantity.
On Vimeo, you can choose from up to four video hosting plans.
For a free, you can upload up to 500 megabytes per week of video content.
You can then upgrade your plan as you see fit, depending on how much content you will be uploading weekly.
These packages start at $7 a month, but there is also a Business Plan that allows you to upload as much as you want, without limits.
One thing that stands out about hosting on Vimeo is its consistency for quality.
On Vimeo, you won’t have to worry about competing with the other millions of YouTubers.
Because it’s a unique platform, your brand and your videos will definitely stand out.
In addition, many of their plans allow for full high definition quality with increased bandwidth options, which will also add to the quality of your videos.
Ultimately, Vimeo offers a unique approach that your consumers will recognize, which can potentially benefit your business greatly.
Wistia is a lesser-known yet equally powerful platform with a focus on people rather than technology.
Wistia has some unique features that catch the eyes of your viewers.
Wistia allows you to upload three videos for free.
After that, you’ll have to use their monthly plan in order to upload more content and create more engaging and interactive videos.
A list of some of the most unique features Wistia offers include: call to actions, email collectors, video heat maps, turnstile forms, viewing trends, chapters, and passwords.
With the turnstile email feature, users are able to enter their email addresses right into the video player, which will make marketing and contact with your viewers easier than ever.
In addition, the feature called video heat maps allows you to see what parts your viewers watched, rewatched, or skipped.
While there are many, many more video hosting platforms out there, YouTube, Vimeo, and Wistia are the three major players in the market today.
Each platform offers different things from one another.
Wistia adds a great level of analytics for discovering how your viewers engage with your content.
YouTube is the largest platform in the world.
It’s familiar to so many people and has a huge database of users.
Vimeo offers a community that could make your videos stand out based on the quality of production.
So, how do you make sure to use the best video hosting platform for your business needs? First, ask yourself:
- What do you need from a platform?
- How do you know which platform is best?
- How do you decide which platform to go with?
Ultimately, you’re going to have to research the details of each platform to make an informed opinion about which video hosting platform is right for you.
If you are looking for a professional production company to help take your marketing strategy to the next level, contact us at Parallel 40 Productions.
We’re here for you.