← PARALLEL 40
EST. 2012
SAN DIEGO · 40°N
CASE STUDY · SPRINGS CHARTER SCHOOLS

Campus stories that keep showing up.

Springs Charter Schools wanted families to see their school videos — not lose them in one long film that sits on a hard drive.

01 — CHALLENGE

Make sure families see the work.

We want families to find and watch these school stories. A single long film wasn’t getting them there.

02 — WHAT WE MADE

A steady stream of short campus stories.

Parallel 40 built a steady stream of short campus stories: each school’s program filmed, cut for phones and YouTube, captioned and titled, and posted on a schedule so parents keep seeing new work.

03 — OUTCOME

Simple and repeatable.

What they get is simple and repeatable. Fresh stories keep going up on Springs’ YouTube and social channels. When a campus needs something sooner, we can turn it around the same day. The win isn’t a fancy slogan — it’s that the school’s story keeps showing up where families already look.

THE WORK

Campus stories from Springs.

Four films from this work — a program film plus short campus stories on the Springs YouTube channel.

OTAY RANCH ACADEMY · PROGRAM FILM
BEAR RIVER · MOCK TRIAL
CHERRY VALLEY · SEAT CHOICE
CONNECTIONS · WIN TIME

Springs Charter Schools on YouTube →

NEXT STEP

Want campus stories on a steady system?

Logos and quotes held until cleared.

PARALLEL 40 · EST. 2012 · SAN DIEGO · 40°N
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