Springs Charter Schools wanted families to see their school videos — not lose them in one long film that sits on a hard drive.
We want families to find and watch these school stories. A single long film wasn’t getting them there.
Parallel 40 built a steady stream of short campus stories: each school’s program filmed, cut for phones and YouTube, captioned and titled, and posted on a schedule so parents keep seeing new work.
What they get is simple and repeatable. Fresh stories keep going up on Springs’ YouTube and social channels. When a campus needs something sooner, we can turn it around the same day. The win isn’t a fancy slogan — it’s that the school’s story keeps showing up where families already look.
Four films from this work — a program film plus short campus stories on the Springs YouTube channel.
Logos and quotes held until cleared.
PARALLEL 40 · EST. 2012 · SAN DIEGO · 40°N
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