Definitive Proof That Videos are Best

7 Video

Marketing Stats

to Watch for Great Campaigns

After investing your time and money in a video marketing campaign, you need to know how effective it is. These video marketing stats can show you just that.

Social media is getting a transformation.

More viewers are enjoying video content; it's fun to watch and easy to share. Watching a video helps you become more engaged with the content and evokes interest and even an emotional response.

However, several content creators aren't fully convinced about switching over to the video trend. Filming and video editing require knowledge, certain equipment, and a lot of time.

Because of this fact, few marketers seem convinced switching to video is worth their time.

Maybe if they saw these statistics, they will change their mind. 

Here are 7 video marketing stats that are sure to change your mind about using video content:

1. Videos Will Consume Most Internet Traffic

This year, 80% of internet-use will be dedicated to watching online videos.

Yes, 80% of internet users will spend their time watching videos.

The video trend has changed the way we view the internet. More people want to interact with the content they consume, and this is coming up on marketing stats.

Video content is easy to view on a smartphone or a tablet. Viewing this content is cheap and convenient while keeping you engaged so you keep tuning in.

Almost anyone can create compelling video content, so it's easy to get your work viewed.

Since more consumers are interested in video, more content creators should deliver video.

2. More Digital Marketers Use Video in Their Campaigns

With video demand increasing, more marketers are utilizing the power of video for their marketing campaigns.

Videos can be easily uploaded and viewed on multiple social media platforms.

The sharing aspect of social media makes it easy for videos to be noticed. This doesn't take a large amount of commitment; most social media platforms cap video lengths at 10 minutes, making shorter film and edit times.

Even if digital marketers don't direct their own video content, outsourcing a professional is cheaper and more convenient than it has ever been before.

3. Video Quality and Length Engagement

The myth non-video marketers believe is you have to create a cinematic masterpiece. While it helps if your video is high-resolution and well-edited, this isn't always true, based on marketing stats.

First off, shorter videos have the best engagement. The magic number is a two-minute video to entice viewer interest and keep them watching for the maximum duration of the video.

The more videos you produce, the better chance you have of receiving shares and more likes and follows.

Our smartphones are increasing in camera technology, having the ability to take crisp videos. When you film with great lighting, this increases the visibility and quality of the image.

If you desire to be the Spielberg of social media, you're also in luck. Viewership also increases when videos are between 6-12 minutes in length.

4. Facebook is the Best Social Media Channel for Video

Most marketers are riding on the Facebook video train. Marketing stats say 84% of them use Facebook for video marketing.

Most of these digital marketers are small-to-medium sized businesses. These businesses believe video marketing impacts their business.

The reason why Facebook is so prominent with video marketing is its flexibility, ad optimization, and shareability.

For companies who invest in video ads, Facebook is a major preference with approval numbers almost as high as competitor YouTube.

Facebook offers flexibility regarding length, file type, quality, and video type (live stream, pre-recorded, etc.).

5. Live Videos

Now that Facebook has had live videos for quite some time, statistics are rolling in based on popularity.

These are actually pretty surprising: pre-recorded videos have better viewership than live videos. But don't think you should discontinue live video use.

Live video viewership increases after the videos are done streaming. While you may not achieve that in-the-moment experience you desire, your content will still reach viewers regardless.

Since live video relies on receiving views in that moment, you're limited. And since Facebook marketing relies on the viewers who interact with you most, this could decrease your immediate live video views even further.

This is why it's best to cater your live videos to popular social media days and times.

6. Video Ads

If you plan on posting daily video ads, be smart about the social media platforms you invest in. Facebook and YouTube are major ad performers, but other social media platforms are gaining more video viewership.

A perfect example is SnapChat. 10 billion SnapChat videos are viewed every day.

Since SnapChat utilized stories, investing in video ads is easy. SnapChat video ads are shorter than other social media platforms, but they're the same duration as a normal SnapChat video.

The ad also takes up a full screen, unlike most platforms. And the viewer has the option to skip the ad or watch if they're compelled.

TikTok is emerging as a major player on the social media scene. Reports show that they gain one million video views per day. TikTok relies on fun user-created content. It’s growing in leaps and bounds, with more and more adults joining the core audience of teens who made this platform popular. 

7. Video Influencers

In this modern age, video influencers are becoming more like celebrities. To the extent that they're being trusted and admired more than movie stars and models.

It's easy for anyone to become a celebrity, but they have to compel trust and interest from their subscribers.

This means more people today trust their favorite YouTube celebrities over the actors in movies and the rockstars who release hit songs. And the answer is simple: YouTube celebrities are more personable.

They have an accessible platform to interact with fans and hear their feedback.

They cover real-life topics. Some influencers create videos for a living, but others do it part-time or as a hobby. Therefore, they're more like the average person.

If you're using video in your marketing campaign, consider using a team member as your correspondent. Choose someone with an engaging personality who speaks well. This could increase the effectiveness of your brand's message.

Use These Marketing Stats to Increase Your Video Audience

Engaging in video marketing will earn you better brand exposure. Social media optimizes video as more internet consumers prefer video over other types of content.

Video gives you the opportunity to create trends, drive traffic, and promote your brand.

Who knows, maybe you'll become an internet celebrity!

If this article convinced you of the power of video, we can help you create stunning videos.