How To Run an Effective Marketing Campaign for Your Business
The Best Video Marketing
Tactics for Digital Campaigns
Digital marketing campaigns reach far beyond having a great website. Check out some of the best video marketing tactics to boost your digital campaigns, here.
What are the best video marketing tactics to use in your digital campaigns?
That's a question many businesses and non-profit organizations are asking. Video marketing has exploded in the last couple of years and it's on track to increase.
In fact, there are eight billion video views on Facebook every day! Keep in mind, Facebook’s largest growing demographic is folks over 65.
Keep reading to discover why you need video marketing and how you can make your digital marketing campaigns unstoppable.
Why Is Video Marketing Important?
Video marketing is an important part of any digital marketing campaign. There are dozens of statistics to prove it.
Here are just a few:
Video accounts for 80% of all internet traffic globally, as of 2019
Videos posted on social media get 1200% more shares than text and images combined.
A video on a landing page can boost conversion rates by 80%
64% of viewers are more likely to buy a product online after watching a video.
These statistics show that video is an important way to get your message out and generate a return on investment.
After all, the purpose of digital marketing is to increase your bottom line, right?
Create Your Video Marketing Strategy
Before you get into the best video marketing tactics, you need to formulate a strategic approach. Now, a lot of people confuse strategy with tactics.
The strategy is the overall plan to reach your goals. It tends to be a long-term approach. Tactics are what you do to get there.
If you look at the best marketing campaigns, you'll find that they all had a strategy that used video content marketing as a tactic.
Look at the big picture of your organization. What do you want people to know about it? Think about what stories you want to tell the world.
Next, you'll have to do a little research. What are people talking about and what content would get them excited? You can ask your current followers on social media, or do additional research to discover what other people are saying about your industry.
After that, decide what the tone of your videos will be. You want the tone to be consistent with your brand. You can be funny, serious, or completely campy.
Finally, decide how the videos will be distributed. Will they be on YouTube, Facebook, Twitter, Instagram, email, or your blog? Each channel has some variances that you want to take into account.
And now finally here are the…
The Best Video Marketing Tactics
When it comes to the best video marketing tactics, there are plenty of creative things you can do to promote your organization.
Focus Your Video on the Story
The big mistake that a lot of organizations make is that they focus too much on what they do. They don't tell a story that's compelling to viewers.
Using video to tell the story is not easy. You have to go deep into the core of your organization, and it requires planning. You can talk about why your company exists.
A good story revolves around a beginning, middle, and end. It's authentic to your organization and has a human touch. That's what makes the emotional connection to your audience that will get them engaged with your brand.
Use Video to Answer Questions
You can engage customers, donors, employees, and volunteers with this tactic. You can ask your audience to submit questions they have about your organization.
You can address each question personally, by saying the person's name before you answer the question, or you can publish the video on your website as an FAQ.
The First 10 Seconds Matter Most
You need to hook your viewers in as soon as possible. One study shows that you'll lose 20% of your audience after 10 seconds.
How can you hook viewers? You can ask questions or you can use the first 10 seconds as a teaser.
Live Stream Your Videos
Live streaming videos is a way to get your current base engaged in your brand. It's a wonderful way to have a direct interaction with your audience.
You can have a live Q&A, live stream a fundraising drive, have a behind the scenes look at your company. Your options are limitless!
If you do decide to incorporate live streaming, be sure to have a great connection. Live streaming on a phone that causes choppy or blurred video can have a negative impact on your brand.
Use Subtitles
Social media channels and websites frequently play videos automatically with sound. How many times have you watched a video in a quiet setting and all of the sudden the sound of a video came blaring through your device?
It's a bit jarring and many users have complained about this feature.
How can people watch your videos if they can't hear them? Subtitles and graphics can capture a person's attention and keep them engaged.
You want people to get the message of the video if the sound is on or off. Remember the user is in control of your content. You have to think about how they are consuming it.
Is Your Video Optimized?
You want your best marketing videos to be found in search engine results. That's why it's important to optimize them.
When you upload them to YouTube, it helps to know what keyword you want to use. That keyword should appear in the title, tags, and description.
Have Questions About Video Marketing?
Video has the power to educate, inform, inspire, and lead people to action.
With so many things to understand about the best video marketing tactics, it's easy to get overwhelmed. That's why it's important to partner with a company who knows how to create videos that can tell your story.
The team at Parallel 40 Productions works with organizations large and small to help you bring your visions to video.