Learn the best way to boost your marketing campaigns.
5 Benefits of Hiring
Professional Video Marketers
Leaving video marketing out of your promotional strategies is basically leaving money out on the table. This day and age you need to be wielding whatever internet marketing tool at your disposal, including professional video.
You might be saying to yourself: do I have the time and resources to dedicate towards video marketing? The answer to the question is undoubtedly "yes!"
There are a lot of misconceptions and misunderstood benefits with regards to video marketing strategies. We're going to break it down and explain how hiring professional video services can take your business to the next level.
These are the top 5 benefits of using professional video marketing services:
1. Visibility
In an infinitely crowded global online marketplace, your key concern should be being seen. Having the greatest product or service means nothing if nobody knows who you are and can't find you.
If you want to increase your organic traffic to your pages, you're going to need to pull them in with visuals. Video is one of the most effective means of raising brand awareness.
We're visual creatures, we love to be entertained, so it's only natural that video promos and educational material get the most engagement. In fact, after watching a video, 64% of consumers are more likely to buy a product online. That's quite a healthy conversion rate.
Now, proper advertising theory still applies, so this is another reason why you need professional video services, not improvised production.
2. Greatest ROI
Technology has advanced to the point where anyone with a computer and a smartphone can shoot, edit, and produce a video that is respectable. It is because of this leveled playing field that professional video has become much more affordable than years ago.
Considering that video brings in three times as many visitors than plain text, you have no reason to complain about investing in video marketing services. As long as the content is of high value, your videos are going to stand out from the crowd.
3. Build a Loyal Base
An expert web video advances your image and facilitates trust. When customers can't locate any visual examples to clarify what you do, they leave instantly. Consider including explainer videos for your company, services, products, and your journey.
Professional video marketers can tell whatever story you want, make viewers connect on a personal level, and humanize the brand. Powerful social media players can also easily promote your brand in video form.
Heck, 59% of executives said they would rather see a video than read what you have on paper.
This is important to remember when deciding on whether you need video marketing services. There are a lot of myths out there that say video isn't an effective tool to reach elite, famous, or authority figures.
In addition, users will retain 95% of a message when it is shown in a video, as opposed to only 10% when reading it in text.
4. Video Encourages Social Shares
To dominate social media marketing, you must have video content. That's just the nature of advertising today. People scroll way too fast in their feeds to stop for a small text-only post about a company they're unfamiliar with.
If you want to compete, you must use professional video marketing. A great video will get shared across multiple networks and reach thousands more people instantly. Whether it is YouTube,Facebook, Instagram, or even Snapchat, your success depends on shareable videos.
People love sharing fun videos, even if they know it features a product that they don't use or need. That's the beauty of video marketing.
5. Google Loves Videos
With SEO algorithms constantly changing and updating, there is one thing that will always remain consistent: videos improve SEO rankings. Videos, by nature, keep people on your pages longer, which translates to more trust and greater standing with Google.
Just ensure that your videos are properly tagged, described, and titled for optimal SEO value. Don't deal with just clickbait, but do put effort in attention-grabbing titles and descriptions.
Adding interactive captions and community input will also go a long way towards accumulating social signals. Give people something to do and they will do it, but don't waste their time.
You want people coming back for more, so entertain them, educate them, and include them in the conversation.
The Difference Professional Video Makes
After reading our 5 benefits to video marketing, you can start to see just how important it is. Likewise, it is just as important to maximize your potential by letting a professional handle things.
You might have a great camera on that smartphone, but you probably don't know about lighting or soundstages, right? Well, a professional team can handle all the growing pains that come with setting up a new video marketing strategy.
From video equipment to technical skills, these things take time and money to master, so it's probably best to get someone who knows what they're doing.
At the end of the day, if you add up the costs on equipment, video editing software, and staff time, you'll likely spend more on your own. We don't know about your business, but most owners don't really have the time to learn how to set up their own video marketing operation.
Settling for a wall, an iPhone, and a free knockoff of Studio Max is just not going to cut it these days.
The Parallel 40 Solution
If you have an interest in boosting your online presence, generating more traffic, and building a solid, loyal customer base, then we're the answer you're looking for!